As Bitcoin is smashing through all-time highs in all major currencies, I reflect on the psychology of investing in a Bitcoin bull market, how to think about portfolio allocation, and the rise of Bitcoin treasury companies like Matador, MetaPlanet, and MicroStrategy. I explain what Bitcoin Treasury Companies are, how to analyze them, and whether they can outperform Bitcoin’s hurdle rate.
The Bitcoin Treasury Company Scorecard PDF
TIMESTAMPS:
0:00 – Money Printer Go Burrr
2:27 – Sound Money is Not New
4:26 – Diversify Out of Bitcoin?
6:23 – What are Bitcoin Treasury Companies?
11:26 – Why Some BTC Treasury Companies Explode and Others Don’t
16:30 – The Bitcoin Opportunity Fund
19:33 – Where are we in the Bitcoin Cycle?
22:49 – When to Buy Bitcoin Treasury Companies?
24:52 – Beating the Bitcoin Hurdle Rate
26:58 – Closing Thoughts
Bitcoin at $120K, Money Printing, and the Rise of Bitcoin Treasury Companies.
Record-Breaking Bitcoin and Macroeconomic Drivers:
Bitcoin surged past $120K USD in July 2025, hitting new all-time highs in nearly every fiat currency. The rally, described as inevitable by the Bitcoin community, is attributed to accelerating money printing, codified in new U.S. legislation (“the big beautiful bill” and two additional pending stimulus bills). Larry Leard’s The Big Print reinforces this inevitability: systemic incentives serve elites, ensuring continued monetary debasement. Jake highlights that timing and price predictions are unreliable, but macro signals are uniformly bullish.
Sound Money, Self-Custody, and Wealth Preservation:
Bitcoin is positioned as modern sound money, comparable to gold’s 5,000-year monetary history but superior due to cryptography and low-cost digital defense. Self-custody is emphasized as a revolutionary wealth-management innovation—unlike physical gold, Bitcoin cannot be seized without consent. Jake’s anecdotal midnight price-check underscores the emotional impact of real-time fiat-denominated value accrual.
Bitcoin Treasury Companies: Speculation vs Long-Term Value:
Bitcoin treasury stocks (e.g., MicroStrategy, MetaPlanet, Matador) are presented as a new asset class blending traditional financial engineering (equity, debt issuance, yield generation) with Bitcoin exposure. Mark Moss’s Bitcoin Treasury Scorecard introduces valuation metrics—BTC yield, days-to-cover, modified NAV, and “fit score.” MetaPlanet delivered a 7,000% gain, proving selective equities can outperform Bitcoin temporarily. However, Jake warns of high counterparty risks, altcoin-like hype cycles, and charlatans exploiting investor euphoria.
Investment Timing and Strategy:
Jake argues current euphoria suggests caution; smart allocations occur post-blow-off top when valuations retrace. He projects a bull-market peak at $150K–$180K USD, followed by a potential correction to ~$90K–$115K, setting a stronger base for future cycles. Bitcoin treasury equities may be ideal for agile speculators who can rotate between BTC and high-performing stocks but carry higher risk than Bitcoin’s self-custody.
Final Thoughts:
Jake defers fund allocations (e.g., Mark Moss’s Quantum Wave Fund, Bitcoin Opportunity Fund) in favor of personal research and active learning, though he anticipates delegating capital to experts in the future. The retail market remains largely asleep despite Bitcoin’s surge, reinforcing his conviction in Bitcoin as the core reserve asset.