Jake Woodhouse

Image of Jake Woodhouse presenting about investing in bitcoin treasury companies, MetaPlanet, MSTR, MicroStrategy

Episode #95

23/09/2025

"treasury companies vs bitcoin"

I Was Wrong About Bitcoin Treasury Companies... Here's What Changed My Mind

Still moment from the presentation about bitcoin treasury company MicroStrategy, MSTR, Metaplanet, META
Image of Jake Woodhouse presenting about investing in bitcoin treasury companies, MetaPlanet, MSTR, MicroStrategy
Image of Jake Woodhouse presenting about investing in bitcoin treasury companies, MetaPlanet, MSTR, MicroStrategy

I thought Bitcoin treasury companies were just speculative bets to chase higher returns than Bitcoin. But after digging deeper into MicroStrategy, Metaplanet, and Mark Moss’s 7-point evaluation framework, I realized I might have been looking at them all wrong. I break down why Bitcoin treasury companies could disrupt the $300T bond market, how they could be used for cashflow, the risks of debt and dilution, and what I’m personally doing with my portfolio.

𝐄𝐏𝐈𝐒𝐎𝐃𝐄 𝐋𝐈𝐍𝐊𝐒 & 𝐑𝐄𝐒𝐎𝐔𝐑𝐂𝐄𝐒 document

 

𝗧𝗜𝗠𝗘𝗦𝗧𝗔𝗠𝗣𝗦:

0:00 – Bitcoin Treasury Companies vs Bitcoin

1:30 – What Are Bitcoin Treasury Companies?

4:36 – What’s Your Measuring Stick for Wealth?

5:54 – Bitcoin as Cash, Cashflow, and Capital Growth

7:14 – Bitcoin Treasury Companies Are Speculative Bets?

11:32 – The Calm Before the Storm

13:12 – MSTR, Metaplanet & Semler Scientific

16:41 – Mark Moss’s 7-Point Framework (mNAV)

18:29 – Bitcoin Holdings & Disclosure Clarity

19:15 – Why the Management Team Matters Most

20:09 – Debt, Credit, and Liquidation Risk

21:47 – The Bitcoin Yield Metric

22:17 – Bitcoin Torque

22:54 – R Squared: Tracking Correlation

24:04 – Bitcoin Tiered Exposure Explained

25:20 – MSTR’s “Bitcoin Transmission” (Preston Pysh)

28:10 – Bitcoin Treasury Companies as Fixed Income Plays

30:42 – Bitcoin Treasury Companies in Bear Markets

32:09 – Treasury Companies in Australia vs Japan vs USA

35:20 – Coming Interest Rate Cuts & Market Impact

36:13 – What I’m Doing With Bitcoin Treasury Companies

42:59 – How to Connect With the Show

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Bitcoin Treasury Companies vs. Bitcoin – Strategy, Returns, Risk:
This episode probes whether “Bitcoin treasury companies” can outperform holding Bitcoin in self-custody. It contrasts equity hype (70x, 29x) with portfolio reality, framing Bitcoin as a personal “risk-free” hurdle rate (30–60% CAGR depending on window) and benchmarking equities against BTC, indexes (S&P 500, MSCI), and gold. Exposure paths—self-custody, ETFs, funds, derivatives—are weighed against equity plays like MicroStrategy (MSTR), MetaPlanet, and Semler Scientific.

A New Equity Lens: Cashflow vs. Speculation:
Bitcoin treasury stocks are positioned first as speculative capital-growth bets, then reframed as potential cashflow/fixed-income substitutes (dividends, convertible debt, preferred). Preston Pysh’s “transmission” model explains MSTR’s financial engineering across market cycles. A seven-metric framework (mNAV premium, Bitcoin holdings transparency, management track record, credit/liquidation risk, Bitcoin yield performance, capital efficiency “torque,” and R² to BTC) screens genuine value creation from dilution or grift.

Market Structure, Cycles, and Regulation:
Timing matters (holiday lulls, rate-cut regimes, liquidity). Jurisdictional quirks create arbitrage (e.g., ASX treating Bitcoin as “cash-like,” pushing listings to NZX; Japan’s MetaPlanet surge). The total addressable market aligns with fixed income disruption, not just equity momentum.