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All right, I am recording.

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Okay, hello and welcome back to my podcast.

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Today is an episode which I know is interesting because I’m actually currently actioning
the inputs or the outputs that have gone into it.

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So I’m going to introduce to you in step-by-step detail the AI assessment report that I
currently create.

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And I’m going to link in the show notes a version of that report.

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And basically I sat down and thought, wouldn’t it be quite interesting to test this on
myself?

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So that’s what I did.

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The next 25, 30 minutes or so, I’m going to run through exactly how the report works, how
I got there, and the benefits it’s already bringing to me, and therefore equally the value

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it can drive for yourself.

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And so I guess, let me start the story.

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So last Thursday, I’m like, okay, what are my next steps?

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How can I improve this?

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What is the next?

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opportunity as part of this process of launching this AI assessment project.

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And it struck me as that interview yourself.

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I was like, okay, cool.

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I’ll do that.

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That’s no problem.

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And I was actually driving to go and pick my daughter up and I clicked record on my
WhatsApp to myself and just did an audio interview and the normal questions that I would

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ask someone.

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And I got roughly 15, 20 minutes of audio recorded.

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Now,

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I’ll go on to explain what came out of that and how it works.

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But essentially, I built a product.

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I’ve run it on myself.

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I’ve found something that I hadn’t considered before.

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I’m implementing that thing.

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And this is the summary of what that process was like.

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So I hope you find this interesting.

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And as always, reach out if you’ve got any questions.

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And let me know, how are you in putting AI into your business?

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What ideas are you seeing?

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What opportunities are out there?

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And I’d love to compare notes because it’s just, moving so fast and there’s opportunities
everywhere.

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So what is it that I sell?

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Okay, so pretty simple.

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It’s an AI assessment.

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It’s aimed at small businesses, costs 999 Aussie dollars.

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It takes 20 minutes of your time.

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Maybe that’ll stretch to 30 if we’re having a good call.

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And within 48 hours, you get a report bespoke to you and your business.

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I sell this with a guarantee.

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And that guarantee is that I will find you enough value in your business to implement
within one month using

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off the shelf AI tools that the report pays for itself.

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And two good examples of that being first of all, Matt, who’s been through the process as
a gardening business, I identified about $1,500 worth of value if he was to unlock that in

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month one and the report’s obviously $999.

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The other end of the scale is Pete who is an accountant.

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So someone in professional services charging 450 bucks an hour.

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And I identified a bunch of areas.

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It’s like, if you didn’t do those things with your time,

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potentially you could make $17,400 more per month.

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And it’s like, okay, wow, how are you doing this?

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And that’s what I’ll go on to explain.

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But going back a step even further than that, it’s like, why did I even go down this path?

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And it’s because I found a report from Deloitte and it said one in three Australian
businesses don’t even know where to start with AI.

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And so the bottleneck isn’t, it’s not access to tools.

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Like everyone can get there.

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It’s actually, where do you even start?

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It’s that first step.

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And Matt even emailed me recently, being like, Jake, it’s great having this report.

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Like, how do I actually implement this stuff?

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And so there’s going to be an implementation process to this business as well.

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Once you’ve received the report, what’s the low hanging fruit?

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And then what are some of the larger projects that we could potentially work on together?

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Yeah, anyway, long story short, AI assessment, 20 minutes of your time, small business,
and a full money back guarantee if you cannot see.

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the same cost of the report in returns on your time in month one.

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In short, I’m extremely confident that this report drives huge value for pretty much any
small business owner.

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And hence I’m willing to give such a good refund.

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It’s like, look, don’t worry, I’ll give you money straight back if I cannot find that much
value within your business to unlock in month one, remember, if you’re still doing this 12

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months time, you could 12X what the potential benefits are.

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So.

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Okay, going back to last week, I’m like, okay, what’s next?

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What’s next?

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In the car, made the recording.

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And then, okay, I put it through, um I took the recording, uploaded it to Riverside, got a
transcript, took that transcript to Claude, ran my prompt with Claude, which is the, in a

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sense, that’s the IP of this assessment.

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It’s like a prompt that I’ve developed that then generates the assessment.

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And that assessment, I then put into a gamma.

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dot app uh report like it’s it’s gamma is a AI tool for creating PowerPoint presentations.

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It’s really great.

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And out comes a PDF and I’m like, my gosh, here’s my own PDF.

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And what it highlighted from my interview to myself were things I really didn’t expect.

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It’s so interesting to to to touch on some of the questions I asked myself, which are the
same questions I would ask you if I ended up on a call with you to do an assessment.

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First of all, I’m looking at like weekly structure.

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So okay, it’s Monday morning.

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You kick off the week.

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What do you do and run me through Monday Tuesday, Wednesday, Thursday, Friday till 5 p.m.

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And Once I’ve got a good understanding to like how you spend your time in the week Where
are the bottlenecks?

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What are the things that upset you the most if like one of my favorite questions if you
could wave a magic wand What would be the one thing that you never want to have to do

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again?

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Now, of course, there are some angles like physical

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physical fulfillment of services is not something an AI can do.

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And so if you’re a plumber or an HVAC or an electrician, great, those business actually
very well defended against AI over the next decade.

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But where you can become more efficient is how you run them in the background.

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Hence, Matt and his gardening business is such an interesting one because he’s got 10 guys
out doing rounds, cutting lawns, um doing hedges, et cetera, so you can’t replace the

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physical work.

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But what you can do is run a more efficient business on the back end.

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And I think that’s a really interesting way of thinking about it.

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It’s like, OK, AI is not coming to take your job.

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But what AI can do is help make you more efficient.

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Therefore, you get better at your job.

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And it opens up time where you can then focus on more value-driving activities.

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So for example, in a few of the reports I’ve already done, it’s like, I’d love to spend
more time marketing.

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It’s like, well, not only can this report help you do that, because it frees up your time,
but then it’s like,

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well, can we do that with AI?

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It’s like, yes, we can.

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And so it’s, it’s going to be an amazing process where active, engaged, successful
business owners suddenly see their calendar opening up again.

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And now they have the space to work on the things within their business.

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They wish they’d had time to work on.

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And that’s what I really love.

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It’s like, cool.

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Well, how can I help do that?

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And, um, you know, and the point here, it’s like, yes, I’m selling a report.

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Yes.

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I’d like you to buy it from me.

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but I’ve tested it on myself and what I’ve already found on myself is it’s extremely
valuable, I would definitely pay for it.

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I’ve also got some testimonials as you’ll see on my offer page from others who’ve been
through the process and really valued it.

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You will too.

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So let me just pull up the report quickly.

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I’ll have this in the show notes for you so you can click on it and have a look just so
can run through it.

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So it’s my own business assessment, Woodhouse Media and…

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The title or the summary, your content production system is already dialed in.

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This assessment identifies where targeted AI workflow upgrades can collapse your
post-production juggle into a near automated pipeline and redirect the recovered hours

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into the outreach engine most likely to produce your first cold conversion before the 1st
of June.

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Like interesting.

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So not just is this a way of becoming more efficient, but it’s actually a business
strategy tool.

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So, ah.

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Well, that would actually be brilliant.

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So instead of wrapping all my time up and creating content, let’s compress the content
creation process.

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And then you have time to go and do the cold outreach, to do the direct marketing, to
think about how are you going to get this offer in front of people that genuinely need it.

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And so.

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For me, said, the challenge, so my content production system is dialed in, the
post-production layer is consuming hours that should be going into the activity that

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actually moves cash, cold outreach and conversion.

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So bespoke captions, platform specific hooks, manual thumbnail fixes, this is time I’m
wasting essentially.

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So I’m stuck in a no man’s land of validation and the biggest single thing that would
actually change my week is a paying customer.

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And you’re like, oh my gosh, and not just one person.

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actually ideally a total stranger.

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Because to me that validates the the offer far better than your buddy down the road that
you happen to know chucking you some cash go and go for it.

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You know what mean?

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It’s like it’s like the mum test if you’ve ever been through the startup world.

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It’s like, I’ve got the really great, great business idea.

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I want to see Hey, mom, do you like this idea?

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And moms always because they love their kids will say, Yeah, I love that idea.

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And you essentially get a false metric from the marketplace that it’s a good thing to
pursue.

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So in some ways for me, the quicker that

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no one responds the better because then I can move on to rejigging the product in some
way.

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So what does it recommend?

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So basically, I become more efficient and it frees up my time.

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And that then allows me to deploy it on more focused revenue generating activities.

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So the four pain points it picked up on, so doing captions, it’s time consuming,
especially for five different platforms that I’m sending content to.

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Creating thumbnails was annoying The the this is the obvious one zero cold conversions.

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It’s like, okay Wow, that’s a big problem that we’ve got to solve and then it’s yeah I get
stuck in my email inbox.

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Those are kind of four pain points and The solutions that the report suggests and the time
savings is multiple hours per week.

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So it’s like, okay Can we create a Claude skill that wants to find inside your existing
project takes the transcript?

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takes the live off and the clip transcripts and thumbnail hooks and does it all with call
to actions in one go.

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Now, this is something I will build.

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So I’ll share this in the future, but oh my God, I then don’t have to spend ages clicking
between these different apps to create the same volume of content and critically at the

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same quality as well.

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It’s not about tons of volume, but low quality.

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It suggested a static thumbnail batching system.

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So that was kind of interesting, but I kind of went straight past that.

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And it’s like, hang on, AI personalized outreach to Australian accountants.

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I’m like, what the hell’s that?

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And it talked about using this thing called Apollo.

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I’m like, oh, I’ve never even heard of Apollo.

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And so I’ve been using LinkedIn premium to filter LinkedIn based on founding partner or
owner or director and then industry accounting and then employee count one to 10 and then

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Australia.

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And that’s giving me tons of interesting LinkedIn profiles to approach.

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And my thesis at this point is, yes, whilst a gardening business is an interesting
business to try and input AI into, the ROI on the garden business owners time is not as

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aggressive as someone who charges $450 an hour for their time, such as Pete, my friend,
the accountant.

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So, ah, okay, well, if I could unlock four or five hours of his time each week, that’s a
significant gain in terms of potential ROI.

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Do that.

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And so my initial kind of beachhead market is accountants.

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I’m like, this would be a really interesting one to make work.

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But it’s like Apollo.

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I literally never even heard that, that business or that tool.

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And finally, it was talking about email triage.

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And it’s like, yeah, okay.

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Obviously, I’d love to kind of get better at email, but I I thought it was a bit boring,
basically.

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And I clicked through, I’m like, Yep, these are all interesting suggestions.

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I’d absolutely love to do this.

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It gives an ROI.

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So what is the financial impact of this?

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And this was actually interesting to

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brewing up as a comparison to different reports that I’ve done so far.

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It’s like, in the case of Woodhouse Media and my podcast, what I actually have is a
replacement cost of my time.

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So if I wanted to hire an editor or a producer, give or take is going to cost me $60 an
hour.

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And how many hours it’s going to take them becomes the replacement cost value.

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But my revenue is actually linked to one off purchase the 999.

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So okay,

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So you’ve got a revenue per delivery hour.

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So you basically got a floor and a ceiling, the replacement cost versus the product
revenue um return.

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So, okay, that’s actually a really interesting, different way of looking at it because
you, as a business owner can go, well, this is the ROI on improving the time it takes

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within the business using these tools.

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And it’s very different to like, we charge $120 an hour for a gardener.

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And therefore the ROI on this report is three hours worth of gardener time.

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In this case, you’ve got

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the replacement cost and the ceiling revenue to calculate the ROI against.

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my final slide here is, so productized implementation is a suggestion.

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And that’s referring back to Matt, for example, who spends time clicking between invoices
and quotes and checking to see if there were two or three gardeners on site.

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That’s actually something I could build him as an automation that is maybe a one-off fee
or I

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figured out exactly the business model yet, but he’ll never have to do that again.

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And so that’s an hour or two of his time every single week, 52 weeks a year where he
doesn’t have to go and do that job again, unlocks time for him to then look at other areas

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00:14:08,903 –> 00:14:10,043
of the business.

205
00:14:10,083 –> 00:14:14,683
It suggests I create a 90 second video for the offer page on my website.

206
00:14:14,683 –> 00:14:15,203
Great idea.

207
00:14:15,203 –> 00:14:17,163
I was thinking of doing that already.

208
00:14:17,163 –> 00:14:24,783
Basically you land on my website and instead of having just text, it’d be like, boom,
there’s a video from me and I can just talk through exactly why someone might be there and

209
00:14:24,783 –> 00:14:26,083
what they’re going to buy.

210
00:14:26,390 –> 00:14:29,552
And the third is an accountant specific landing page.

211
00:14:29,552 –> 00:14:33,175
this would be much more along the lines of, okay, I’m going to actually create some paid
adverts.

212
00:14:33,175 –> 00:14:34,706
I’m going to post those adverts.

213
00:14:34,706 –> 00:14:40,240
I’ll give a specific landing page in there and drive traffic specific to accountants to
that page.

214
00:14:40,240 –> 00:14:41,900
Really cool concept.

215
00:14:42,620 –> 00:14:47,985
Anyway, you’re like, wow, I’ve just created my own assessment on my own business.

216
00:14:47,985 –> 00:14:51,647
And it’s made me think about where I’m at in a way that I hadn’t considered before.

217
00:14:51,647 –> 00:14:53,348
That’s really interesting.

218
00:14:53,408 –> 00:14:55,269
What else can this pull up?

219
00:14:55,290 –> 00:14:56,090
And

220
00:14:56,492 –> 00:14:59,114
And in particular, was Apollo that caught my attention.

221
00:14:59,114 –> 00:15:00,485
was like, okay, well, hang on.

222
00:15:00,485 –> 00:15:02,157
That’s not something I’ve even heard of before.

223
00:15:02,157 –> 00:15:03,428
What’s Apollo?

224
00:15:03,428 –> 00:15:11,114
And as I mentioned already, I was using LinkedIn to manually find profiles to then click a
connection request and send them a short note.

225
00:15:11,214 –> 00:15:14,247
And I’m like, okay, well, I better look into Apollo.

226
00:15:14,247 –> 00:15:14,978
What is this?

227
00:15:14,978 –> 00:15:22,424
And Apollo essentially is another business.

228
00:15:22,424 –> 00:15:25,240
You can sign up and it’s a database of emails.

229
00:15:25,240 –> 00:15:25,660
the hell?

230
00:15:25,660 –> 00:15:27,911
Okay, I had no idea this even existed.

231
00:15:28,092 –> 00:15:36,938
And so over so Thursday, I did my own interview, I created the report Thursday, Friday
morning, I’m like, let’s action Apollo as the main thing I’m going to look into out of

232
00:15:36,938 –> 00:15:38,579
what the report told me.

233
00:15:39,060 –> 00:15:46,564
And it’s like, okay, here is a database that you can use to filter for email addresses.

234
00:15:46,585 –> 00:15:54,327
And so what I started doing is I basically filtered through their database, Australia,
accountants,

235
00:15:54,327 –> 00:15:59,150
director, owner, senior partner, employee count one to 10.

236
00:15:59,150 –> 00:16:05,172
And the search box ended up showing me 3,300 and something contacts.

237
00:16:05,173 –> 00:16:07,744
And then I’ve done like a data verification test.

238
00:16:07,744 –> 00:16:10,881
took five random contacts and checked them against their LinkedIn page.

239
00:16:10,881 –> 00:16:13,927
And was checking, okay, is the name correct?

240
00:16:13,927 –> 00:16:15,308
the company name correct?

241
00:16:15,308 –> 00:16:16,719
Is the job role correct?

242
00:16:16,719 –> 00:16:18,280
Is the location correct?

243
00:16:18,280 –> 00:16:19,810
And it actually checked out really well.

244
00:16:19,810 –> 00:16:22,064
And of the five I looked at, they were all correct.

245
00:16:22,064 –> 00:16:23,234
It’s like, okay, well.

246
00:16:23,234 –> 00:16:27,235
I literally could have 3,300 email addresses here to contact.

247
00:16:27,235 –> 00:16:32,177
But the next problem is the spam detection rules for email.

248
00:16:32,177 –> 00:16:35,978
This is an area I had absolutely no idea about until just this weekend.

249
00:16:36,158 –> 00:16:42,900
You can’t just go and email 3,000 people at the same time because your email address will
get blocked.

250
00:16:42,900 –> 00:16:45,167
And there’s a whole strategy to this.

251
00:16:45,167 –> 00:16:47,922
It’s like, so now we’ve got a database of contacts.

252
00:16:47,922 –> 00:16:50,094
When do we contact them and how do we

253
00:16:50,094 –> 00:16:55,838
So, okay, well now you’re go to the next part of the product and you’re going to create a
sequence.

254
00:16:55,838 –> 00:17:02,783
So in the same way that I’ve used ConvertKit in the past, someone shares you their email
and suddenly you get hit with a welcome email and then a few days later you get another

255
00:17:02,783 –> 00:17:04,845
email, then a few days later you get another email.

256
00:17:04,845 –> 00:17:06,246
This is kind of the same with Apollo.

257
00:17:06,246 –> 00:17:09,168
It’s like, okay, touch one, touch two, touch three.

258
00:17:09,168 –> 00:17:12,890
You write an email which is, hey, um Jake here.

259
00:17:12,910 –> 00:17:15,832
And I actually use this journey, because I think it’s interesting.

260
00:17:15,832 –> 00:17:18,540
I got your details from LinkedIn and Apollo.

261
00:17:18,540 –> 00:17:20,691
Hope you don’t mind the direct outreach.

262
00:17:20,691 –> 00:17:33,790
And if anyone ever watches this podcast, who got emails like this, I was literally using
the AI assessment I did on myself to help build my own business using the recommendations.

263
00:17:33,790 –> 00:17:36,996
You’re like, wow, what a cool process to have gone through.

264
00:17:37,096 –> 00:17:43,258
Anyway, just this morning, I did my first 10 emails and I started at 9 a.m.

265
00:17:43,258 –> 00:17:44,853
and I sent one of them.

266
00:17:44,853 –> 00:17:45,683
off.

267
00:17:45,683 –> 00:17:46,373
I got it wrong.

268
00:17:46,373 –> 00:17:52,807
Actually, I sent one of them twice and he’s probably never gonna reply and scheduled one
for next week and said, No, that wasn’t how this is supposed to go.

269
00:17:52,807 –> 00:17:58,350
But essentially, I take 10 contacts from that initial batch of 3000 or so.

270
00:17:58,350 –> 00:18:07,795
And you stagger the email send over a 60 minute period from nine to 10am on a Monday for
touch one ID opening email that you send.

271
00:18:07,795 –> 00:18:10,206
And you then sit and wait to see do any of them bounce?

272
00:18:10,206 –> 00:18:11,623
Does anyone reply?

273
00:18:11,623 –> 00:18:13,964
And in exactly five days time?

274
00:18:13,964 –> 00:18:14,974
workday time.

275
00:18:14,974 –> 00:18:18,716
So next Monday, another email will go out automatically.

276
00:18:18,716 –> 00:18:21,757
And then the Monday after that, a third one will go out.

277
00:18:21,777 –> 00:18:25,956
And so tomorrow I’ll do the same thing where I batch 10 Tuesday, Wednesday, Thursday,
Friday.

278
00:18:25,956 –> 00:18:37,383
And so by the end of this week, I will have sent emails to 50 people that I didn’t even
know existed using a website called Apollo with a database of email addresses that have

279
00:18:37,383 –> 00:18:43,906
all been verified to be specific people in a specific niche in a specific country with of
course,

280
00:18:43,906 –> 00:18:54,499
details on what I’m trying to sell, which is the AI assessment and the metric that I’ve
got around getting back Pete’s time could create him $17,400 per month if he actions some

281
00:18:54,499 –> 00:18:56,109
of the stuff that we actioned.

282
00:18:56,109 –> 00:18:57,790
And you’re like, my gosh.

283
00:18:57,790 –> 00:19:05,192
So for any business owner watching this now, what I would be asking myself if I was you,
it’s like, okay, what have you got to lose?

284
00:19:05,192 –> 00:19:12,114
First of all, you jump on a call with me, you can experience the interview process that
I’ll take you through.

285
00:19:12,114 –> 00:19:13,890
I’ll then generate a report.

286
00:19:13,890 –> 00:19:17,832
that will come up with a ways to save your time.

287
00:19:17,832 –> 00:19:26,178
But like in this case, ways to solve whatever your biggest pain point in the business
might be right now, which for me was the cold conversion of a stranger.

288
00:19:26,378 –> 00:19:27,439
Okay, cool.

289
00:19:27,439 –> 00:19:32,623
And it’s more than likely going to have a innovative way of solving that problem that you
may not have heard of before.

290
00:19:32,623 –> 00:19:37,216
em And so yeah, look, I’m just checking back on my notes here.

291
00:19:37,216 –> 00:19:37,686
It’s okay.

292
00:19:37,686 –> 00:19:39,787
So yeah, Apollo’s gone out.

293
00:19:40,308 –> 00:19:41,529
What’s the result going to be?

294
00:19:41,529 –> 00:19:42,019
I don’t know.

295
00:19:42,019 –> 00:19:43,150
Have I had a reply yet?

296
00:19:43,150 –> 00:19:43,855
No.

297
00:19:43,855 –> 00:19:45,695
Will I get a reply this week?

298
00:19:45,695 –> 00:19:46,555
I have no idea.

299
00:19:46,555 –> 00:19:55,635
Will I achieve the target that I’ve set for the test duration of the month of May to
create three sales from strangers?

300
00:19:55,635 –> 00:19:56,435
I don’t know yet.

301
00:19:56,435 –> 00:19:59,675
I’ve got another basically two weeks to run the test.

302
00:19:59,675 –> 00:20:01,715
How am going to operate things after that?

303
00:20:01,715 –> 00:20:04,555
Well, you can look at doing paid ads, potentially.

304
00:20:04,555 –> 00:20:06,615
You can look at doing different type of direct outreach.

305
00:20:06,615 –> 00:20:08,315
You can do some more warm networking.

306
00:20:08,315 –> 00:20:11,995
There’s going to be tons of different stuff that I can potentially do to grow the
business.

307
00:20:12,075 –> 00:20:13,294
The point here

308
00:20:13,294 –> 00:20:27,374
is the way that we can now use AI is instead of, and I made this point in the last
podcast, instead of going and doing an MBA or going and doing a business management

309
00:20:27,374 –> 00:20:32,754
degree, you can actually get yourself into a business scenario.

310
00:20:32,774 –> 00:20:42,518
You take that specific business scenario to the AI and ask it a question in a, uh, in a
structured manner.

311
00:20:42,518 –> 00:20:46,300
And out of it comes bespoke advice to that situation.

312
00:20:46,300 –> 00:20:51,362
And so what it does is it completely has inverted the knowledge requirement process.

313
00:20:51,362 –> 00:21:00,355
Like you actually don’t need to go and do any kind of education now, as long as you can
read and write and you can communicate effectively with people.

314
00:21:00,355 –> 00:21:05,037
There’s obviously still a massive part of this that is um human to human relationship.

315
00:21:05,037 –> 00:21:11,830
But whatever situation you’re in, you take that bespoke scenario, you’ll get bespoke
advice.

316
00:21:11,854 –> 00:21:13,994
So it doesn’t matter what the business books say.

317
00:21:13,994 –> 00:21:20,194
I mean, they are just summary of someone else’s unique situation that’s been packaged into
a book and sold.

318
00:21:20,194 –> 00:21:22,034
So you don’t need any of that any longer.

319
00:21:22,034 –> 00:21:24,874
Now it’s like, okay, where are your biggest pain points?

320
00:21:24,874 –> 00:21:26,214
What’s your biggest headache?

321
00:21:26,214 –> 00:21:27,534
How can we try and solve that?

322
00:21:27,534 –> 00:21:29,374
And look at what’s happened for me.

323
00:21:29,374 –> 00:21:36,194
I’ve managed to implement a new tool, a different channel to market the assessment I’m
promoting and what are the results going to be?

324
00:21:36,194 –> 00:21:37,974
We’ll have to wait and see.

325
00:21:37,974 –> 00:21:39,271
But whether you’re…

326
00:21:39,271 –> 00:21:46,896
a garden maintenance business, whether you’re building swimming pools, whether you’re an
accountant, whether you’re a mortgage broker, whether you’re an investment manager,

327
00:21:46,896 –> 00:21:50,599
whether you are a teacher, I don’t even I didn’t even know it doesn’t matter.

328
00:21:50,599 –> 00:22:02,126
The point is, is this process will make you more efficient and add value in terms of
strategy to create more value on top of the efficiency gains.

329
00:22:02,606 –> 00:22:07,349
Now, I’m just going to double check my notes and make sure there’s nothing I’ve missed.

330
00:22:07,950 –> 00:22:08,684
So

331
00:22:08,684 –> 00:22:11,396
Yeah, there’s an interesting point here, which I think is good to make.

332
00:22:11,396 –> 00:22:16,911
It’s like, Jake, well, you’re sharing all the results from your report, and I can just go
and read your report.

333
00:22:16,911 –> 00:22:19,383
So why can’t I do this myself?

334
00:22:19,383 –> 00:22:20,244
You could.

335
00:22:20,244 –> 00:22:21,745
Absolutely, you could.

336
00:22:21,785 –> 00:22:25,128
But the difference here is it’s bespoke to you.

337
00:22:25,148 –> 00:22:26,419
So why pay me?

338
00:22:26,419 –> 00:22:36,654
It’s like, well, OK, if you sit with me now, and I’m able to run the prompt that I’ve
created on Claude to your specific scenario, then that’s worth paying for.

339
00:22:36,654 –> 00:22:39,934
It’s like, can take the report and recreate it yourself, of course.

340
00:22:39,934 –> 00:22:41,334
But will you get the right results?

341
00:22:41,334 –> 00:22:42,474
I don’t know.

342
00:22:42,614 –> 00:22:45,314
And that to me is the really cool bit here.

343
00:22:45,314 –> 00:22:54,034
It’s like, all right, look, all you really need to know is I’m a couple steps ahead, and
whatever scenario it is that’s giving you headaches, I’ll help you solve it.

344
00:22:54,034 –> 00:22:57,114
And the assessment process is the best way to do that.

345
00:22:57,114 –> 00:23:01,814
Because much like what Deloitte concluded with their report, it’s like, where do you even
start?

346
00:23:01,834 –> 00:23:04,934
Because I could sit here and I say, oh, you want to get on top of your email.

347
00:23:04,934 –> 00:23:06,474
Or you need to have a

348
00:23:06,474 –> 00:23:11,965
AI receptionist, answer all your phone calls or oh, it’s like, no, don’t even bother with
that stuff yet.

349
00:23:11,965 –> 00:23:14,918
It’s like, okay, where do you spend time?

350
00:23:14,918 –> 00:23:22,361
And being someone who is a Bitcoin advocate, being someone who’s deep down the Austrian
economics rabbit hole, it’s like, time is our scarcest resource.

351
00:23:22,361 –> 00:23:24,892
And human attention is the most valuable thing.

352
00:23:24,892 –> 00:23:34,105
And this is a tangent, but I’ve been having a Twitter conversation with someone who’s
talking about a post scarcity economy.

353
00:23:34,105 –> 00:23:36,015
And in his opinion,

354
00:23:36,015 –> 00:23:39,935
AI is going to mean that we don’t ever need to work.

355
00:23:39,935 –> 00:23:42,075
And to me, that completely breaks my mind.

356
00:23:42,075 –> 00:23:43,895
It’s like, what do you mean?

357
00:23:43,895 –> 00:23:57,795
And I think it’s in some ways actually, and to peg down a belief I hold very strongly, I
don’t see a socialist utopia around the corner where we don’t need to work and computers

358
00:23:57,795 –> 00:23:59,575
just work for us.

359
00:23:59,575 –> 00:24:02,155
Because I believe in human action.

360
00:24:02,155 –> 00:24:03,995
And I believe in private property rights.

361
00:24:03,995 –> 00:24:06,004
And I believe in the idea that

362
00:24:06,004 –> 00:24:11,927
If you provide value, especially outsized value, you you get value flow to you.

363
00:24:11,927 –> 00:24:17,519
Now money is the ultimate medium of exchange and solves the double coincidence of once.

364
00:24:17,519 –> 00:24:20,320
Hence, you want to get paid in money.

365
00:24:20,320 –> 00:24:28,894
But will that look different in an in a like, so what you’re telling me that AI is going
to do all the farming AI is going to do all the health care AI is going to do all the

366
00:24:28,894 –> 00:24:30,244
education AI.

367
00:24:30,244 –> 00:24:34,134
I just don’t believe that humans are going to get more efficient.

368
00:24:34,134 –> 00:24:37,557
And therefore they’re going to get better at providing value for the marketplace.

369
00:24:37,557 –> 00:24:46,043
It’s going to compress the cost of the delivery of certain services and products, but that
doesn’t mean they won’t be valuable.

370
00:24:46,043 –> 00:24:51,827
It’s like in the marketing world where people talk about, oh, it’s sometimes a good idea
to market to outcomes.

371
00:24:52,088 –> 00:24:54,071
And in some ways that’s what I’m trying to do here.

372
00:24:54,071 –> 00:24:55,811
It’s like, yes, it’s true.

373
00:24:55,811 –> 00:25:00,514
But if I spent 20 minutes on a call with you because you decided to sign up and pay for
this assessment.

374
00:25:00,514 –> 00:25:09,559
The amount of time it would take me after that call to actually deliver the report is
going to be a process of doing the transcript, putting it through the prompt, sending a

375
00:25:09,559 –> 00:25:11,500
PDF on an email.

376
00:25:11,800 –> 00:25:14,282
And that’s not a huge amount of time.

377
00:25:14,282 –> 00:25:21,406
So in some ways, yes, I might earn $999 in one hour, but the difficulty is not the one
hour.

378
00:25:21,406 –> 00:25:25,628
The difficulty is actually the front end attracting the customer in the first place.

379
00:25:25,628 –> 00:25:27,009
That’s going to take a lot of work.

380
00:25:27,009 –> 00:25:29,610
So that obviously reduces your hourly rate.

381
00:25:29,684 –> 00:25:37,755
And there are some costs of fulfillment that I haven’t mentioned, but know, subscription
costs and whatever else might be going on within the business.

382
00:25:37,755 –> 00:25:42,558
the point being here is like, yes, you can market to outcomes.

383
00:25:42,558 –> 00:25:45,438
And that’s what I think ultimately prices drive.

384
00:25:45,438 –> 00:25:53,940
It’s like, okay, so what in a post AI and even GAI he was talking about, you’re going to
have a post scarcity economy.

385
00:25:54,881 –> 00:25:59,712
That doesn’t make sense in a sense of Austrian school economics.

386
00:25:59,979 –> 00:26:04,641
Scarcity is what drives price, what drives value.

387
00:26:04,682 –> 00:26:06,552
And that’s breaking my brain.

388
00:26:06,552 –> 00:26:12,206
So if anyone has a good insight into why that’s actually a possible outcome to all of
this, please do share it.

389
00:26:12,206 –> 00:26:14,747
But in my mind, that’s complete garbage.

390
00:26:14,747 –> 00:26:22,611
And the small business that you’re running today, you’re delivering valuable products and
services to people on the ground right now.

391
00:26:22,611 –> 00:26:26,653
But what you can potentially do is become more efficient in the way that you do that.

392
00:26:26,653 –> 00:26:28,686
Alongside that efficiency gain,

393
00:26:28,686 –> 00:26:33,926
actually maybe there are also some strategic switches that you can make that you hadn’t
considered before.

394
00:26:33,926 –> 00:26:43,886
And so yes, $999 is the price for this, but I believe the value is much higher, especially
combined with the guarantee that I’ve mentioned.

395
00:26:44,026 –> 00:26:45,766
So anyway, where are we going with all this?

396
00:26:45,766 –> 00:26:52,286
I went on a few tangents, but I really appreciate your time checking out my podcast and
listening in.

397
00:26:52,806 –> 00:26:57,610
The whole process is still in a tricky phase for me.

398
00:26:57,610 –> 00:27:10,551
it’s like all right I haven’t converted a stranger and haven’t converted them into a
paying customer so at this very point I’m in a bit of no man’s land a bit of heat a bit of

399
00:27:10,551 –> 00:27:21,810
sweat is anyone gonna actually use this thing and I have a strong feeling that they will
but ultimately the market doesn’t lie so if they don’t pivot if they don’t improve it if

400
00:27:21,810 –> 00:27:26,882
they don’t try another way and we’ll get to that I’ve got a couple more weeks to see if
that happens

401
00:27:26,882 –> 00:27:37,745
But what I think was particularly cool through this experience is I have already within
just a few days actioned the insight that the assessment delivered.

402
00:27:37,745 –> 00:27:39,115
And it really wasn’t hard.

403
00:27:39,115 –> 00:27:40,136
It’s like, okay, cool.

404
00:27:40,136 –> 00:27:42,334
So you reckon to use Apollo.

405
00:27:42,334 –> 00:27:42,584
All right.

406
00:27:42,584 –> 00:27:43,344
How do I use Apollo?

407
00:27:43,344 –> 00:27:44,057
All right, sign up.

408
00:27:44,057 –> 00:27:45,207
This is the tier to use.

409
00:27:45,207 –> 00:27:45,514
All right.

410
00:27:45,514 –> 00:27:46,097
How does this work?

411
00:27:46,097 –> 00:27:46,297
Okay.

412
00:27:46,297 –> 00:27:47,395
There’s a database of emails.

413
00:27:47,395 –> 00:27:49,968
You John, it news down the rabbit hole you go.

414
00:27:49,968 –> 00:27:53,719
And so it’s, really, I guess, I guess, let me wrap it up like this.

415
00:27:53,719 –> 00:27:56,490
Like ideas have never been cheaper.

416
00:27:56,823 –> 00:27:59,504
and execution has never been more important.

417
00:27:59,865 –> 00:28:05,547
And so the gap between those two places is just as treacherous as it’s ever been.

418
00:28:05,549 –> 00:28:16,816
And so for me right now, one of the absolute critical pieces of this is just is chill,
have faith, stay focused, and allow things to unfold.

419
00:28:16,816 –> 00:28:25,662
The more that you chase it, the more that you try and tweak it, the more that you force a
response or force an outcome is

420
00:28:25,720 –> 00:28:30,471
the faster you’ll end up with the type of feedback that’s not necessarily real.

421
00:28:30,471 –> 00:28:33,210
You’ll end up in the mum test category.

422
00:28:33,210 –> 00:28:36,251
Like I saw a mate over the weekend and he’s like, mate, you’ve got to be doing paid.

423
00:28:36,251 –> 00:28:37,123
You’ve got to be doing paid.

424
00:28:37,123 –> 00:28:40,254
It’s like, yes, it helps you test faster.

425
00:28:40,254 –> 00:28:41,554
That’s true.

426
00:28:41,554 –> 00:28:44,355
But what if you’re amplifying the wrong thing?

427
00:28:44,775 –> 00:28:46,916
It’s like, that’s a good point, Jake.

428
00:28:46,916 –> 00:28:49,917
anyway, all told, appreciate you tuning in.

429
00:28:49,917 –> 00:28:54,986
If this is someone who is interested in getting an AI assessment with me, please reach
out.

430
00:28:54,986 –> 00:29:00,831
If this is someone who is already applying AI into their business in a way that is
innovative, please reach out.

431
00:29:00,831 –> 00:29:07,666
Otherwise, stay safe, enjoy, good luck, keep trying, keep failing, pick yourself back up,
keep trying again.

432
00:29:07,666 –> 00:29:15,121
And yes, at this point, I’m now talking to myself after a crazy stressful few weeks and
some days harder than others.

433
00:29:15,121 –> 00:29:16,362
So thanks so much.