In Ep. 04 of The Jake Woodhouse Podcast, Ben Gunn and I explore the life of a financial broker, the interplay between volatility and central banking, the battle of inflation vs. deflation, Ben’s journey in building Citadel Timber, why Bitcoin is the ultimate “fuck you money,” my orange-pill moment, and the promise of decentralized technologies like Nostr.
Citadel Timber: citadeltimber.com
TIMESTAMPS:
0:00 – Ben’s Background as a Financial Broker
26:57 – Volatility and Central Banks
35:49 – Inflation vs Deflation: Central Banking vs Bitcoin
38:25 – Greg Foss and the Case for Long Volatility
41:16 – Jeff Booth and “The Price of Tomorrow”
46:50 – Ben’s Current Projects: Building the Future
56:17 – The Process of Building Citadel Timber
1:07:44 – Why Bitcoin is “Fuck You” Money
1:11:15 – How did Ben Build Citadel Timber?
1:14:26 – Michael Saylor on Real Vision (Jake’s Orange Pill Moment)
1:21:39 – Is Bitcoin the New Hurdle Rate?
1:22:48 – Financial, Humanistic, and Intellectual Capital
1:33:02 – Nostr: The Power of Decentralization
1:38:21 – “Opportunities Multiply as they are Seized”
Ben from Citadel Timber on Bitcoin, Volatility, and Regenerative Forestry.
Ben, founder of Citadel Timber, shares his unconventional journey from high-level finance to regenerative forestry. Beginning as a financial broker, he describes immersion in the fiat monetary system, marked by long hours and profit-driven decision-making. Disillusionment with short-termism and systemic instability led to exploration of deeper principles—chiefly volatility theory and stoic philosophy—which catalyzed his exit. He reflects on how exposure to Nassim Taleb’s work introduced him to antifragility and ultimately to Bitcoin, which he now sees as the only tool aligned with long-term, natural systems.
This foundational shift underpins Ben’s mission to build a vertically integrated timber and land business. He explains how Citadel Timber isn’t just a sawmill or investment—it’s a deliberate act of sovereignty. The model merges long-term capital preservation, ecological restoration, and Bitcoin-standard principles. Timber is positioned as a slow, tangible store of value, especially compelling in an era of monetary debasement. He outlines how the company hedges biological risk through species diversity and cycles aligned with natural rhythms, in contrast to industrial monocultures.
Ben also unpacks the cultural and metaphysical dimensions of his work. He discusses the “regeneration of the masculine,” voluntary hardship, and the need to reconnect with land stewardship as both spiritual and economic resistance. He views Bitcoin as a civilizational tool that supports these values. The conversation ventures into topics including inflation distortion, intergenerational wealth, economic entropy, and the design of systems resilient to coercion. Ben closes by urging listeners to build local, rooted systems of production and to embrace volatility, not as chaos, but as life’s signature of authenticity.