Jake Woodhouse

JWP - podcast album covers - 2

Episode #122

05/05/2026

"how do i make money?"

JWP - podcast album covers - 2
JWP - podcast album covers - 2

Three months ago, at 4am, my net worth had just halved. Bitcoin had crashed and I’d been heavily exposed. Three kids asleep upstairs, wife asleep. I sat at the laptop and typed one question into ChatGPT: how do I make money?

That rabbit hole became the AI Assessment business I now run, and it became this episode.

This is the actual workflow. The system I copied from my wife. The verification layer that handles AI hallucination. The exact stack producing this podcast — and why I cancelled Buffer this morning. Why the next decade of business building looks nothing like the last one. And the real numbers from real clients: Pete the chartered accountant, $17,400 a month found in a 20-minute call. Mat the landscaper, $1,500 a month sitting in his invoicing alone.

If you run an Australian business and you’ve known for a while that AI matters but haven’t really started — this is for you.

Chapters

00:00 — Welcome

00:33 — 4am, three kids asleep, one question

02:15 — Who this is for

02:35 — Why February changed everything

04:35 — The system I copied from my wife

07:30 — The verification layer (AI hallucinates)

09:45 — The founder journey at 10x speed (vs Entrepreneur First)

12:00 — Rod Bishop: solo founder, no CTO, no VC

13:10 — Why bespoke beats generic

15:30 — Sam’s boxing gym

17:30 — The Johnny lighting story

19:00 — The stack (Dale asked)

23:00 — Why organic content first

26:30 — What this means for you (Pete and Mat)

28:30 — Outro

Resources mentioned

  • AI Assessment: jakewoodhouse.io/ai-assessment
  • Tools: Claude, ChatGPT, Perplexity, Riverside, Opus Clip, Higgsfield AI, Gamma
  • Books: Zero to One by Peter Thiel; The Hard Thing About Hard Things by Ben Horowitz
  • Entrepreneur First (talent-first accelerator)
  • Previous episode with Rod Bishop on the Jake Woodhouse Podcast

Call to action

If you run an Australian small business and want clarity on what AI could actually do for you — book an AI Assessment at jakewoodhouse.io/ai-assessment. 20-minute call. Bespoke report in 48 hours. $999 with a guarantee it pays for itself in month one. If it doesn’t, full refund.

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Guest

Date

Episode #

0:00:00
Hello and welcome back to the podcast. Really excited to bring to you today what I’ve created.
0:00:09
It’s in some ways an update on progress in the last week, but also a set of scenarios that I’ve
0:00:16
personally witnessed where I’m actually implementing some of the AI that we’re seeing available today.
0:00:22
I’m going to make a presentation like last time, which has got some notes on it. So
0:00:27
bear with me as I just pull that up.
0:00:30
Okay, so hopefully you can see that.
0:00:43
Yeah, it starts with a personal story.
0:00:45
So at 4 a.m. on a February morning, I was freaking out.
0:00:53
I’m like, oh, my God, what in the hell am I going to do?
0:00:56
And the main issue that I had was my net wealth had sizably disappeared as a big advocate for Bitcoin.
0:01:07
And I had not prepared accordingly.
0:01:08
Now, for that specific story, head back to some of the previous content that I’ve made.
0:01:13
But one of the things that came out of that, and it’s always interesting because you don’t necessarily know how much you’re learning in that moment.
0:01:20
But I was like, what the hell am I going to do?
0:01:22
So I open a series of different AIs, so ChatGPT, Perplexity, Claude.
0:01:29
I’m like, how do I make money?
0:01:31
And that rabbit hole has basically manifested in what I’m now creating, which is the AI assessment report that I’m going to go on to explain.
0:01:40
But it’s fascinating where one’s attention goes and what you learn on the way through.
0:01:45
And so in a moment of extreme pain, of extreme fear, extreme anger, you know, dark is, how do they say it?
0:01:54
Night is darkest just before the dawn.
0:01:57
You need in some ways to feel the pain to rise up out of that and see what comes from it.
0:02:03
So it’s very interesting to me.
0:02:07
Kids were all asleep.
0:02:08
Wife was asleep.
0:02:09
I had to get up super early to get some space from them because I homeschool.
0:02:12
It’s like, oh, my God, what in the hell am I going to do?
0:02:14
And so I’m going to explain a bit about that.
0:02:15
this episode is for, well, specifically Aussie small business owners, but really it could apply
0:02:23
to anyone with a small business. And you’re thinking, I know AI is important. I may not
0:02:27
know exactly what it is, and I may not know how it’s important to me. So this isn’t theory. I’m
0:02:33
not necessarily doing a specific review and getting paid for it. This is what I’ve actually
0:02:36
done and what I’ve built out of it. So it’s hopefully helpful to you guys.
0:02:40
now and i february basically that that was the kickoff point to what really changed
0:02:47
everything and and and all of the work i’m now doing has got a an ai tool involved it’s quite
0:02:53
extraordinary you look at my iphone screen time it’s like clawed most used like wow that’s a huge
0:02:58
change to only six months ago so in the past i might have like kind of replaced a google search
0:03:05
Chachipiti do this or Chachipiti do that. And it was a glorified kind of writing tool.
0:03:12
And the big shift is it’s like now it is a strategic thinking partner.
0:03:17
So another analogy I kind of thought through, it’s like I’ve read hundreds of business books.
0:03:21
I went to a business management degree. I spent my entire life thinking about the question how to make money.
0:03:27
The interesting thing about Bitcoin, side point, is it wasn’t until I asked the question,
0:03:31
what is money that I understood what Bitcoin was and why it’s so important. But coming back to this
0:03:36
question of like how to make money, it’s like, well, you study all this theory, and then you
0:03:41
apply it to the situations you find yourself in. That model is now completely obsolete. And with AI,
0:03:48
it’s like you have a chief strategy offer on hand at any time of day, bespoke to the scenario that
0:03:55
you are in. So it’s flipped around. It’s actually a case of what is your problem right now? Give me
0:04:02
as much detail as possible about that. And we’ll think through what the unlock is or what the
0:04:07
solutions are. It’s like, whoa, you’ve just completely shifted the entire process on its head
0:04:12
for even the reason to accrue information or accrue knowledge in the first place. And this is
0:04:20
a seismic shift and it’s why you are seeing some of the headlines that you do. Now, most of the
0:04:25
attention grabbing stuff, the media is still hanging onto that, you know, you’re going to lose your job
0:04:29
type fear. But the truth is, is we just became way more efficient. But most people haven’t figured
0:04:35
out how to actually harness that yet. So on the weekend, I saw something really interesting. My
0:04:41
wife, Loz, she’s working on a number of ideas. And one in particular is a really cool concept around
0:04:46
a totally personalized, essentially, it’s a health coach. She started off looking at body
0:04:53
recomposition, using your DNA, using in-body scans, using bloods, using stool tests, all sorts,
0:05:00
and pumping it in together. And more on that later, because she’s going to launch something,
0:05:04
which is really cool. But the way that she was using Claude, I was like, hang on a second,
0:05:08
what are you doing? And it’s in some ways to do with the constraints of where Claude is at right
0:05:14
now, but it’s still, it’s fascinating how she’s using it. So I’ve copied it and slightly tweaked
0:05:19
it for myself and it’s already working brilliantly. But within Claude, you create a project. Within the
0:05:26
project, you’ve got multiple different threads. And in the project, you can also create project
0:05:30
files. And so what Lozzy has done is she’s had a master thread where she’s constantly talking to it,
0:05:36
all the master decision-making, high-level strategy gets done there. But because of the
0:05:41
nature of how it currently works and you upload screenshots where she’s taking inspiration from
0:05:45
different places or she’s creating different versions of a of a product thesis it gets it
0:05:51
gets too full and you have to move somewhere else and so what she creates is a master thread and
0:05:55
then she has sub threads and the way that the master thread and the sub thread speak to each
0:05:59
other is really fascinating and she has a sub thread prompt that basically compresses the
0:06:05
information from the sub thread puts it back into the master thread and the master thread is then
0:06:10
updating a master document. Now, she’s then manually saving that to iCloud, but I’ve actually
0:06:16
tweaked it and got a G drive attached. So it’s actually automated. And so once a week now,
0:06:22
I’m going to sit down and say, hey, Claude, what are all the strategic decisions that we’ve upgraded
0:06:26
in the last seven days? Summarize them here. Okay, cool. I agree all of those. Boom, update the master
0:06:32
document. And so there’s then a version of the master doc. So V1, V2, V3. And so you now have a,
0:06:38
You have a thinking partner sitting alongside you that remembers all the work.
0:06:45
And then if you have specific things you want to go and research, then you can create the subthread to go and do that with him.
0:06:51
Another tweak I’ve personally made is I’ve gone, OK, here’s the master thread.
0:06:55
Master thread, summarize where we’re at and create a prompt to take to a subthread to create another discussion.
0:07:00
And a specific use case there being how to create a podcast and going, OK, well, this is the episode that I want to create.
0:07:06
create a prompt to take to a sub thread and then we can queue up the discussion for creating the
0:07:12
episode outline what is the purpose for doing it the strategy behind it the call to action
0:07:17
okay cool now I can go and create a presentation like what I have right now then I can do the
0:07:22
recording then we can take the transcript I’ll get onto it later but the point being is that
0:07:27
the the master thread becomes almost like your chairman and then the sub threads are kind of employees And more on that in a minute I explain in more detail So AI hallucinates Another pushback I got recently on a call with a guy who was a plumber
0:07:44
was, I don’t want an AI saying something on my behalf. Totally fair enough. In this instance,
0:07:50
when you’re using something like Claude, a process that we have developed and Loz also
0:07:55
has been using is you basically cross check. So this is a tool, you use the tool, if you take
0:08:03
action physically with that tool, that is on you. Equally, the information the tool gives
0:08:08
needs to be double checked. And so question it, why did you say that? And it might have forgotten
0:08:14
another piece of information that you know, you added in earlier. And that’s where the curation
0:08:17
of the master document is so important, because you’re picking up all the most important decisions
0:08:22
that are made throughout the week and going, boom, this is how we currently think.
0:08:27
So for example, saving things like screenshots, or it gives you a really good answer, like
0:08:33
pop that into your notes, have a folder in your notes, like I’ve got my Apple notes,
0:08:37
I’ve got a smart folder, hashtag AIA for AI assessment.
0:08:41
So anytime it gives me a good prompt, boom, in the AIA folder.
0:08:45
Anytime it gives me a good response on something, I can put it in there.
0:08:48
It’s like you’re farming the wisdom that’s coming out of Claude for nuggets of things that you’re going to then take action on.
0:08:56
Another thing I’ve also done is within the G drive, I’ve also created a master tasks list.
0:09:01
And so in my AI assessment master thread, I’m managing two documents.
0:09:05
One is the strategy document, the master document.
0:09:08
The second is a tasks list.
0:09:09
And of course, you can update those as and when you want and scratch things off or park stuff, whatever you need.
0:09:14
But no longer do you need to have some kind of Notion page or Trello where you’ve got a workflow process because you can do it within the AI.
0:09:23
Boom, boom, boom, done.
0:09:25
Really fascinating way of working.
0:09:28
Now, some specific examples that just popped up in recent times that got me thinking.
0:09:32
So Johnny is a guy that’s helped us out.
0:09:35
He picks us up at the airport as a family.
0:09:38
And oh, sorry.
0:09:41
No, I’m telling the wrong story.
0:09:43
Yeah, the founder journey.
0:09:44
Okay, sorry. Johnny’s in a minute. So this is a pretty important insight. In 2018, I went through
0:09:52
a program called Entrepreneur First. And they have done phenomenally well up to that point,
0:09:57
and also in the subsequent, whatever it’s been now, eight years. And it’s a talent first
0:10:03
accelerator. And so basically, there was 100 of us that were put in a room together,
0:10:07
50% commercial, 50% technical, you’ve got three months, come up with the next Google,
0:10:12
we take 10%, you get 100 grand into your company. And so it’s like a real life shark’s tank,
0:10:18
dragon’s den type scenario. And what was very valuable about it is you got, I got so much
0:10:24
information, like, for example, it’s the first time I read Peter Thiel’s zero to one. And it was
0:10:28
the first time I read Ben Horowitz’s book. And you’re like, all of this like startup type,
0:10:35
Silicon Valley type theory of like product creation of financing from an early stage,
0:10:41
It was brilliant access to very specific information for how to build deep tech companies.
0:10:48
There was access to mentors and there was an incredible network of people that you met and great talent.
0:10:52
It was an awesome experience. Ultimately, my journey ended and I didn’t get funding.
0:10:57
And I have I always get triggered by seeing entrepreneur first founders posting on LinkedIn, saying how well they’re doing.
0:11:04
I’m like, oh, it hurts so much. That’s something I’m learning to deal with.
0:11:08
and actually just this morning wrote a note,
0:11:09
it’s like celebrate other people’s success.
0:11:12
This is more of a vibration thing
0:11:13
and some of the personal development work that I’ve done.
0:11:16
But going through EF, it cost me time.
0:11:19
I would have lost equity in the business
0:11:21
and I had to be in a geographic location to do that.
0:11:24
Now with AI, things are different.
0:11:27
So I get that same level of bespoke strategy
0:11:31
at my fingertips whenever I want it
0:11:34
on whatever subject I need
0:11:36
without selling equity in the idea.
0:11:39
This is a massive difference.
0:11:41
So my master thread, like I touched on,
0:11:42
that’s kind of like the chairman,
0:11:43
and the sub-threads are kind of like your CEO,
0:11:46
your COO, your CMO, and your CTO.
0:11:50
And again, it’s how you then communicate
0:11:52
between those threads.
0:11:53
It’s a very important process to have built.
0:11:56
Anyway, each one is specialized, always available,
0:11:58
and you keep the idea.
0:12:01
Absolutely fascinating evolution
0:12:03
in how new ideas come to market.
0:12:06
Now, another example of this, you can dig up in recent episodes of the Jake Woodhouse podcast, an episode with Rod Bishop.
0:12:13
Rod took a company public onto the ASX here in Australia.
0:12:18
And in the episode, we discuss what that process was like for him and what he’s now doing.
0:12:24
And it’s totally different. He has an idea.
0:12:27
He’s working on a business around online shopping and he hasn’t sold any of the idea to a CTO.
0:12:35
he hasn’t sold any of the idea to an early stage VC,
0:12:38
kept it all himself,
0:12:39
and he’s using AI to build the business.
0:12:42
Wow.
0:12:43
So he described the scenario he was in
0:12:45
when he sold half of his idea to a CTO,
0:12:51
and then he sold more of the idea to an investor
0:12:53
to even get going.
0:12:55
And so he really bought himself a job,
0:12:57
which is why he described it as so interesting.
0:12:59
Whereas now it’s like, no, no,
0:13:00
you don’t need to do those things.
0:13:02
If you’re the entrepreneur with the idea,
0:13:04
with the way you think will work, you can test that much, much faster at a much lower cost than
0:13:10
before. This is unthinkable just a couple of years ago. Now, I guess this is the kind of cool thing
0:13:18
that what I’m trying to get across here is this is bespoke. We talk about technology and the value
0:13:25
of investing into technology and riding the wave of adoption. Is it faster? Is it cheaper? Is it
0:13:31
stronger. And what you’re seeing here is, is yes, on all three fronts. And that’s what I think so
0:13:38
cool, right? But every single person is in a specific scenario. And the more specific you can
0:13:45
be. So like when I said, how do I make money online three months ago, you get all of these
0:13:49
basically pretty dumb ideas. But then it’s like, oh, I’m actually turning 38. Here’s my skill set
0:13:55
from the last 20 years. Here’s my capital position. Here are my future constraints in terms of time.
0:14:00
Here are my future costs that I’ve got to consider in terms of cash flow.
0:14:04
And it starts to build a real picture on actually what can you do and what are you different with and how could you add value to the marketplace and where will that value filter in and how do you then build it?
0:14:17
It’s like, whoa, all these years I’ve spent trying to get ideas off the ground, having success in some areas and having failures in other areas.
0:14:26
It’s like the time to test a concept has been compressed by 10x.
0:14:31
So anyone out there that’s listening to this that might not even be a business owner,
0:14:34
it’s like you could start a business tomorrow and you’ve now got a chief marketing officer,
0:14:39
a chief operating officer and a chief technical officer sitting next to you for a few dollars a month.
0:14:45
Anytime you want.
0:14:47
Sunday night, 8pm.
0:14:49
Monday morning, 5am.
0:14:51
It doesn’t matter.
0:14:52
In the car on the way to drop your kids off.
0:14:53
On the car to your current job.
0:14:54
on the car to your current on the car in the car on your current in the car on the way to your
0:15:00
current business or equally business owners i’ve seen this already in the assessments that i’ve done
0:15:05
who are like i love to do more marketing great let use ai to compress the operational bottleneck you currently have and now you can do more marketing and guess what when you get to the marketing why not create a marketing strategy that bespoke to your business bespoke to your skills and your time capacity Like this can all now be done And you know
0:15:28
it’s like this final statement here, it’s like, that’s the difference between AI as a party trick
0:15:32
and AI as a genuine business advantage. Another example is my friend Sam, he has a boxing gym.
0:15:40
And I love training with him.
0:15:43
He started a physical space just this year,
0:15:46
having previously done one-on-one coaching in people’s properties
0:15:48
and running group classes in the park and things.
0:15:51
And I said to him,
0:15:52
have you put this business case into a ChatGPT yet?
0:15:56
He said, no, I haven’t even tried.
0:15:57
And so I’m like, go to ChatGPT.
0:15:59
And we sat down with his computer there and then in the gym
0:16:02
and he typed in a question.
0:16:03
It’s like, okay, this is the rough revenue we’re making.
0:16:05
This is when we started.
0:16:07
This is kind of customer profile.
0:16:08
and bang, out come all these low-hanging fruits
0:16:11
that are appropriate to that scenario.
0:16:13
But he hadn’t even asked the question.
0:16:15
That’s what I’m inviting you to do today.
0:16:17
If you’re listening to this podcast,
0:16:18
just try and see what happens.
0:16:21
And like I did three months ago now,
0:16:23
it’s like, wow, have I gone down this rabbit hole hard?
0:16:26
And I guess it’s then a cool point.
0:16:28
It’s like, these tools are available
0:16:30
and the question is then, are you using them?
0:16:35
And so it’s still the case that you can now,
0:16:37
you can have an idea, whether that’s an idea to improve your business, or whether that’s an idea
0:16:42
to start a business, it doesn’t necessarily matter. But it’s like, okay, how does the idea work? How do
0:16:47
you get it off the ground? What are the constraints? What are the costs? What can you do? What do you
0:16:52
need other people to do? You can think through all of this stuff in just a number of prompts. Within
0:16:56
15 minutes, you’re like, bang, this is a great shout. Or no, actually, this is a waste of time.
0:17:00
Or this is my how to do it better. But there’s still an instinct, or an impetus, or an action
0:17:06
that is required by you, the individual.
0:17:10
This is where going and digging
0:17:11
into the Austrian economics side of things
0:17:13
and looking at human action and Ludwig von Meises,
0:17:16
and it comes down to what you do.
0:17:19
You have to take action.
0:17:20
But like we discussed in previous slide,
0:17:23
double check the work this is doing.
0:17:25
Why did you say that?
0:17:26
Oh, but I asked you this earlier.
0:17:27
Have you considered that?
0:17:29
It’s about cross-checking.
0:17:33
Now we’ve got to Johnny,
0:17:34
the lighting story I was going to mention.
0:17:35
This is wild.
0:17:36
So Johnny picks us up at the airport just the other day and he used to work in lighting and it was super stressful and he’s now happy driving instead.
0:17:45
Some of the cruisier days he would have, he’d be doing ad shoots.
0:17:48
And in a day like that, he would have to change the lights a couple of times.
0:17:51
You get to hang out with people on set.
0:17:52
It wasn’t too bad.
0:17:54
And the output would six seconds of footage for an advert.
0:17:58
You think about how expensive that must be to have an entire crew on site for a day to create six seconds, like extraordinarily expensive.
0:18:07
Now you can open Higgsfield AI and you can get six seconds of cinematic quality footage in under an hour specific to the prompt.
0:18:18
Now, you might put the wrong prompt in to begin with, but the more familiar you get with Higgsfield, the better you get at using it.
0:18:24
and really that the processing time to get six seconds real is only a few minutes.
0:18:28
It’s incredible.
0:18:30
Now think about that as a compression.
0:18:32
So you get six seconds in a few minutes instead of six seconds in 10 hours.
0:18:38
That’s wild.
0:18:39
And that compression is a very good example of the kind of thing that’s happening across the board in business.
0:18:47
Content, I’ll explain in a moment.
0:18:49
Administration, strategy, actually delivering things for clients.
0:18:53
It’s happening everywhere. And so that’s the opportunity. The question is, where is that
0:18:58
opportunity in your business, in your world? And that’s what I want to try and help people figure
0:19:03
out. So here’s the content stuff. So shout out to Dale, a mate of mine who reached out and said,
0:19:08
Jake, I saw your tweet. How are you doing the podcast stuff? And this isn’t actually a definitive
0:19:13
list I’ve put here, but it’s just as a prompt for me. So I’m recording on Riverside right now.
0:19:18
but before I’ve even got to the recording it’s like okay I’ve put together some notes on what I
0:19:25
would like to create a podcast episode about I’ve put those notes into a clawed sub thread
0:19:32
with an appropriate prompt from the master thread and we’ve discussed what would be a suitable
0:19:37
episode outline in relation to the customer that I would like to try and talk to what their problem
0:19:44
is where they would like to get to and so out of that is this episode I’m now presenting to you
0:19:49
with the presentation generated from a tool called gamma so first of all it’s like my notes then it’s
0:19:56
like connecting that to Claude and the strategy that we’ve got in place and then it’s a case of
0:20:01
taking the episode outline and putting it into gamma to create a suitable presentation that’s
0:20:06
what I’m now then recording using Riverside in Riverside once I’ve clicked and record I will do
0:20:11
do a small edit within Riverside, putting in a audio tag at the end and at the start.
0:20:16
Otherwise, I don’t bother going through and deleting all the ums and ahs these days,
0:20:20
because I think it’s actually, it’s unhelpful from the long form perspective, because I
0:20:26
think people enjoy listening to other people being normal, being themselves.
0:20:30
And that’s why this is how it is.
0:20:33
But so you’ve recorded the full long form episode.
0:20:36
It’s ready to go.
0:20:37
You then have to get that up onto YouTube, up onto Noster.build to post to Noster, up onto Fountain on the back end to post on your RSS to get to Spotify, iTunes and Fountain.
0:20:50
Now, that’s the kind of long form stuff.
0:20:53
Don’t forget to create the show notes, to create the episode title.
0:20:56
I’m taking the transcript from the recorded episode, putting that back into the Claude subthread.
0:21:01
That will help me generate the description and the chapters and then the call to action.
0:21:05
and I then take the full episode file
0:21:13
and I upload it to a platform called Opus Clip
0:21:16
and that then generates a bunch of different
0:21:19
30 to 60 second long clip options
0:21:23
and Opus I’ve now connected to LinkedIn, X, YouTube Shorts,
0:21:28
Instagram Reels, TikTok.
0:21:30
Each clip, I’ve just been, this is my current workflow,
0:21:33
I’ll check each one.
0:21:34
If it starts with a nice statement or a number or something close to what Claude and I discuss as being a good opening hook, I’ll choose five clips.
0:21:45
And then I’ll schedule all of those clips to go out across the specific platforms.
0:21:50
Importantly, a step is I take the transcript from each clip from Opus back to Claude.
0:21:55
So I generate bespoke captions for each platform.
0:21:59
So I get a different caption for the LinkedIn post to the X post to the IG post to the YouTube to the TikTok.
0:22:06
Click schedule on Opus.
0:22:07
That’s then going out.
0:22:09
This week I’ll have five clips or four clips going out.
0:22:12
First thing, Monday, Tuesday, Wednesday, Thursday.
0:22:16
And that’s incredible.
0:22:18
I tried using Buffer.
0:22:19
I’ve mentioned this as the last point.
0:22:21
But downloading every clip from Opus and then up to Buffer, that took ages.
0:22:25
So that was not an efficient use of time.
0:22:27
and scheduling straight from Opus is working this morning,
0:22:30
which is my first time doing it.
0:22:32
Really cool process to go through.
0:22:35
Now, another thing that Claude will help me generate
0:22:37
is an article, so a long form piece.
0:22:40
That will go out on an email.
0:22:41
I haven’t yet built that for my website,
0:22:43
but I will do shortly.
0:22:44
That will go out as a Noster read.
0:22:47
That will go out as a LinkedIn article It just wild And each one is bespoke to the platform I obviously proofread it all and I change things where I don like it But it the base case of now all
0:23:01
this content that’s coming out of one 30 minute recording that I did myself. And so suddenly,
0:23:07
you’re saying, okay, this is pretty fascinating. How do I do this? The next step, and Dale, if
0:23:12
you’re ever listening to this, I will build this, is creating what’s called a clawed skill.
0:23:16
And that’s essentially a prompt that I will build to give Claude that will take away any of the kind of clicking between websites that I currently have to do to actually go through that process of how I create a podcast.
0:23:29
Now, the important thing here is I’m now doing this all myself.
0:23:32
I used to have an editor.
0:23:34
I used to have a producer.
0:23:36
And they were costing thousands of dollars a month for the content that we’re putting out at the time.
0:23:40
And this is a few hundred bucks with a little bit of my time and some AI tools.
0:23:46
Massive, massive, massive change.
0:23:48
And just one example as to how the content production side of things is altering.
0:23:53
Now, I thought it’d be fun to also share a bit about the strategy behind why I’m building the way I am at the moment.
0:23:59
And it is that, and I touched on this in the last episode, I spent some time focusing on women’s skin clinics and Instagram exhausted founders of those skin clinics.
0:24:12
and what I realized is that I was trying to build
0:24:15
AI generated content for people that I just didn’t understand
0:24:18
that was one problem but also that AI slop is inbound
0:24:23
and how do you stop the scroll
0:24:26
like any advertising discussion of yesteryear
0:24:30
it’s like the way to catch someone’s attention
0:24:33
the way to portray value how do you do that
0:24:36
and how do you have authenticity
0:24:38
how do you have a way of connecting with people
0:24:41
to deliver them value.
0:24:44
My conclusion is, and this is very much on a scale,
0:24:47
on the one end you’re going to have a fully high-cost,
0:24:50
high-production movie set where people are going to stay
0:24:53
as analog as possible for a reason.
0:24:56
Someone who’s going to want to get six seconds of footage a day
0:24:59
with a huge team sitting there because they’ve got the budget for it
0:25:02
and they’re going to tell everyone that that’s why you want to go
0:25:04
and look at what they’re doing.
0:25:05
But the compression angle of this is on the other end of it,
0:25:08
you and a laptop can now create content that wasn’t physically possible before and somewhere
0:25:15
in the middle is the sweet spot so where i’m currently is i want to still be the face of my
0:25:19
own podcast and present information that i find valuable and build a business in and around there
0:25:25
have some fun of course at the same time i’ll do some more long-form um interviews in the future as
0:25:31
well but it’s the it’s the background production so you know previously to make a long form
0:25:38
podcast it’s like you’ve got to find the guest talk to them schedule it in record the call
0:25:43
take the call produce out the ums and ahs create the show notes create the title generate the
0:25:48
artwork schedule it create the clips create the tweet thread create the it’s just it’s a huge
0:25:53
amount of work that’s now been totally compressed and and that is extraordinary it’s like okay what
0:25:59
does that mean for me? Well, every podcast becomes many, many different pieces of content.
0:26:05
And in my opinion, what I will be able to do is not create spam, but be able to meet people where
0:26:12
they’re at with information that they find valuable in that moment. And you’re now leveraging
0:26:17
the highly evolved algorithms of social media platforms that are now delivering content
0:26:25
to people around topics they’re interested in.
0:26:29
It’s less about who you follow
0:26:31
and more about what you search
0:26:32
and what you spend time looking at.
0:26:36
Now, what does this mean for you as the business owner?
0:26:38
So using that last example of content production,
0:26:41
I was spending thousands of dollars a month
0:26:43
on an editor and a producer.
0:26:44
Shout out to those guys, Pat and Mike,
0:26:47
for their help.
0:26:47
They’re legends,
0:26:48
and I will support them every way I can in the future.
0:26:50
And if opportunities come out of this,
0:26:52
they’ll be the first people that I call.
0:26:54
But the point is that I no longer have to spend that money because I’m using AI tools.
0:26:59
And not only that, I think my product is going to get better.
0:27:02
Wow.
0:27:03
Really, really fascinating.
0:27:05
And here are some examples as to where that’s also true, right?
0:27:08
So Pete, who has been through the assessment process already, his time is valued at $450
0:27:13
an hour because of being an accountant.
0:27:15
It’s like, what if I could help you to reduce the amount of administrative tasks you’re doing
0:27:19
each week?
0:27:20
and it turned out that in month one if we were to action the lowest hanging fruit he could
0:27:24
potentially make $17,400 more like wow and equally Matt he runs a gardening business
0:27:30
1500 bucks more in month one and hence why I’m creating the AI assessment and pricing it where
0:27:37
I am so it’s a thousand bucks to sit I only need 20 minutes of your time and out of the back end of
0:27:43
that is going to be a series of recommendations bespoke to you bespoke to your business that
0:27:49
will help you run a more efficient week,
0:27:52
which gives you your time back.
0:27:53
And your time is valuable.
0:27:55
And as you know, as business owners,
0:27:56
you can actually quite clearly
0:27:58
put a labor metric on your time.
0:28:01
So, you know, if you’re thinking,
0:28:03
oh, what the hell should I do?
0:28:04
You don’t have to do that on your own.
0:28:05
You can reach out to me
0:28:07
and we’ll work through this together.
0:28:09
I, in the report, have wanted to do it this way.
0:28:12
So there’s four low-hanging fruit options
0:28:15
where it’s like, do these four things yourself.
0:28:17
They’re pretty easy to implement today.
0:28:19
and you’ll get the money back for your report within month one.
0:28:22
The next phase, two, three, four weeks later,
0:28:25
depending on how you’ve got on with the spare time that you needed to use
0:28:28
to try and figure out some of these tools,
0:28:30
there’s then two to three deeper bits of work that we can do
0:28:34
which involve proper automation tools that are more valuable.
0:28:39
And I can also help you figure that out.
0:28:41
So there’s going to be like an implementation phase as well
0:28:43
if that’s what you want to proceed with.
0:28:45
anyway what a journey this is right i i couldn’t be more grateful for anyone that spent the time
0:28:54
to get to this part of the podcast thank you very much and just to share with you as i i come to a
0:28:59
close like what has been a very very very very challenging start to the year for me in terms of
0:29:06
the the primary asset class that i use for wealth protection and wealth generation um
0:29:13
splitting in half and that highlighting a series of decisions that I’ve made nothing is wrong right
0:29:19
you don’t make the wrong decisions you just learn from them and so I’ve been able to see a new
0:29:26
direction see a new opportunity double down in an area that I didn’t know even existed and create a
0:29:32
skill set that I believe is now valuable for other people and it’s like you could do this too and
0:29:38
that’s where I want to help you meet you where you’re at find out what does your business do
0:29:42
where do you spend most of your time my favorite question is if I gave you a magic wand and you
0:29:47
could get rid of one thing that you spend time on every single week what would that be and the
0:29:51
answers people give me are just fascinating anyway I hope that’s an interesting insight into how I’m
0:29:57
using AI and how it’s compressing every area of business that you can imagine and why it’s an
0:30:03
important thing for you to spend time on to figure out how it affects you, you will run a better
0:30:08
business, you will have a better life, you will make more money. And that’s a very, very compelling
0:30:15
thing to spend your time and attention on. So thanks so much for your time today. Hope you
0:30:19
enjoyed the podcast. Do share this with any friends and family that have small businesses.
0:30:23
I’d really appreciate anyone that takes the time to put me in touch. Thank you so much.